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Kaplansky Insurance and Surround Insurance Announce Agency Appointment

Kaplansky Insurance and Surround Insurance are pleased to announce a distribution partnership to sell insurance starter packs designed for Millennial and Gen Z consumers.

Kaplansky Insurance has selected Surround Insurance to offer its innovative insurance product that fills the gap for consumers between college graduation and a first major purchase like a car or home. The Surround Insurance Starter Pack covers common risks faced by asset-lite consumers in their 20s and 30s. The first product includes coverage for driving rented or borrowed cars, biking, renting an apartment, and freelancing for 1099 income.

Ely Kaplansky, President and CEO of Kaplansky Insurance comments, “We’re always on the lookout for products that help us tap into new markets. The Surround Starter Pack helps us reach an audience in the Greater Boston Area that we can’t reach easily with traditional insurance products. We believe that Surround’s offering will help us begin a long-term relationship with these younger consumers.”

Jay Grayson, Surround’s CEO further states, “We’re excited to work with Ely and his team at Kaplansky Insurance, a Top 100 and extraordinarily successful insurance agency in Massachusetts. We believe independent agents and brokers play a vital role in helping consumers in their 20s and 30s navigate the complexity of risks they face in modern life.

Our digital-first approach helps Kaplansky drive down the cost of acquisition while delivering the purchase experience that consumers expect.”

Surround Starter Packs represent a new category of lifestyle-based insurance. The coverages are matched to the types of activities that today’s consumers are doing and offered in a fast, simple, and accessible subscription-like product. In return, consumers save time, hassle, and money versus the competition.

More information about the offering can be found at

About Kaplansky Insurance: Kaplansky Insurance has been serving customers since 1974 and continues to establish itself as the agency that delivers exceptional customer experience, choice, and reliability. At Kaplansky, it’s not about selling insurance but about working closely with clients to help them make meaningful and informed decisions every day when it comes to protection and their future. Kaplansky locations can be found across MA in Brookline, Cambridge, Chelmsford, Concord, Fairhaven, Framingham, Haverhill, Marlboro, Milford, Orleans, Needham, Randolph, Truro, and Weymouth.

About Surround Insurance: Surround Insurance is the first insurtech startup redesigning insurance products for modern lifestyles. The Company’s initial product is an insurance starter pack that fills the gap between college graduation and the first major purchase of a car or home. Surround distributes products exclusively through a network of independent agents. Surround Insurance is a managing general insurance agency based in Cambridge, MA.


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