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Gordon Atlantic Insurance and Surround Insurance Announce Agency Appointment

Gordon Atlantic Insurance and Surround Insurance are pleased to announce a distribution partnership to sell insurance starter packs designed for Millennial and Gen Z consumers.

Gordon Atlantic has selected Surround Insurance to offer its innovative insurance product that fills the gap for consumers between college graduation and a first major purchase like a car or home. The Surround Insurance Starter Pack covers common risks faced by asset-lite consumers in their 20s and 30s. The first version includes coverage for driving rented or borrowed cars, biking, renting an apartment, and freelancing for 1099 income.

Geoff Gordon, Senior Partner at Gordon Atlantic commented, “The Surround Starter Pack addresses an opportunity in our product portfolio. We believe there is a segment of consumers underserved by traditional insurance products, and Surround’s offering will help us establish a long-term relationship with these younger – and different – consumers.”

Jay Grayson, Surround’s CEO, further states, “We’re excited to work with Gordon Atlantic, an agency with 65 years of experience and strong ties to local Massachusetts communities. We are excited to provide Geoff and his team with an innovative product wrapped in a beautiful digital experience. We believe independent agents and brokers play a vital role in helping consumers in their 20s and 30s navigate the complexity of risks they face in modern life.”

Surround Starter Packs represent a new category of lifestyle-based insurance. The coverages are matched to the types of activities that today’s consumers are doing and offered in a fast, simple, and accessible subscription-like product. In return, consumers save time, hassle, and money versus the competition.

More information about the offering can be found at

About Gordon Atlantic Insurance: Gordon Atlantic is a family-oriented insurance business offering a quality workplace for employees, enduring customer relationships based on excellence and integrity in all its work, while maintaining deep ties to the community. Gordon Atlantic strives to make insurance make sense through the best possible combination of advice, cost, and service to meet customers' needs. As a member of the Sylvia Group, itself an Alera Group company, Gordon Atlantic combines local service with national scope. Gordon Atlantic locations can be found in Boston and Norwell, MA

About Surround Insurance: Surround Insurance is the first insurtech startup redesigning insurance products for modern lifestyles. The Company’s initial product is an insurance starter pack that fills the gap between college graduation and the first major purchase of a car or home. Surround distributes products exclusively through a network of independent agents. Surround Insurance is a managing general insurance agency based in Cambridge, MA.


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